Three straight days, 10 Respective team members, and one of ACL's biggest social moments yet. Operating live from Zilker Park, we captured every set, sunset, and spontaneous festival highlight, creating exclusive content for Live Nation's "Snap Nation" story. Our strategic coverage helped ACL reach over 1 million Snapchat users - turning Austin's premier music festival into a must-follow social experience and demonstrating why major festivals trust Respective to tell their stories.