We believe that sometimes the most unconventional solutions are the most effective:
The majority of our coverage jobs at Respective involve creating content for branded in-person activations. After seeing so many of these (some great, some terrible) we decided that we could do it better ourselves. Respective Rave was a way to show brands our in-person production skills.
Since the beginning, our goal at Respective has been to connect the creative community. Being a creative freelancer is isolating, and we want to make it less like that for our colleagues. Respective rave was a fun, engaging way to put a bunch of creatives in the same room togther.
What better way to put our brand into the foreground than by making a free event for 1300+ people? Respective Rave resulted in a massive increase in mentions, UGC, and engagement for the brand.
